For this project, Knix, a leading underwear company, approached us to create a holiday-themed activation for influencers to promote their new holiday wear collection. The event took place at their Toronto location, which we transformed with festive decorations designed to reflect Knix’s playful yet sophisticated brand identity.

The activation offered a memorable experience, featuring food, drinks, the new Knix holiday lineup, and a a scavenger hunt to keep attendees engaged. To further boost visibility, custom Knix influencer boxes were sent out, filled with items from the holiday collection, generating excitement across social media. This activation successfully combined festive cheer with the promotion of Knix’s holiday wear, increasing brand awareness and engagement during the holiday season