Selections, Metro's private label, needed a packaging refresh to stand out in the frozen food aisle. Competing with brands like Michelina, Swanson, and other private labels, the goal was to highlight the use of natural ingredients and no artificial flavors.

A color-coded system was introduced for easy product identification, paired with modern typography and a clear "No Artificial Flavors" label. This design helped Selections emphasize the delicious, authentic flavors of its pasta, making it a standout choice for shoppers looking for great taste.