Selections, a private label brand owned by Metro, tasked us with redesigning their jelly powder packaging to better appeal to families. The goal was to create a fun and engaging design that would stand out on store shelves and attract parents and kids alike.

I led the creative direction and worked with an illustrator to bring the vision to life. We used bright colors and playful illustrations to make the packaging more inviting, while keeping the design aligned with Selections’ brand identity. The result is a vibrant, family-friendly look that highlights the product as a fun, affordable dessert option.