To kick off the holiday season, Wayne Gretzky Estates Wines hosted a festive activation at York Mills, Toronto, where guests were invited to sample their wine collection. The event featured custom-designed signage and a striking bar wrap that captured the warmth and elegance of the brand while enhancing the festive atmosphere.

The visual elements played a key role in creating a cohesive and inviting environment, drawing attendees to the wine tasting area and reinforcing the premium yet approachable identity of Wayne Gretzky Estates Wines.