At Lollapalooza 2023, Kim Crawford brought the "Wine Down Oasis," a stylish activation space where festival-goers could relax, enjoy Kim Crawford wines, and immerse themselves in unique experiences. The Oasis featured a bar area, comfortable seating, and interactive elements like a mural for participants to write "Amazing Quotes" and a selfie station with a photo machine. Attendees could also enter a contest for a chance to win tickets to Lollapalooza 2024, making the experience both memorable and engaging.

With multiple photo opportunities and vibrant branding, the "Wine Down Oasis" became a social media hotspot, creating buzz and extending Kim Crawford’s reach beyond the festival. By blending wine, creativity, and festival energy, the activation left a lasting impression, connecting festival-goers to the brand in an authentic, experiential way.